Dairy Council Launch Healthy Teeth Campaign

Tue, 12 Feb 2008

A new dental educational campaign has been launched by the Dairy Council .

The ‘Slurp and Chew Your Way to Dental Health’ scheme is aimed at educating people on the benefits that milk and cheese can have on their dental health .

The campaign is accompanied by a 30-second animated promotional film that will air in at least 160 dental surgeries across the UK, reaching an estimated audience of more than 1.3 million throughout 2008.

The short animation, which promotes milk and cheese as a ‘healthy teeth' option, can also be viewed at Milk.co.uk .

"We are very excited about this campaign, as it will help to educate consumers on how milk and cheese can benefit their overall dental health," commented Dr Judith Bryans, director of The Dairy Council.

"These dairy products contain calcium and phosphorus, which are important for the growth, development and health of teeth ."

"With regards to dental health itself, milk is one of the few drinks that are safe to have between meals, and a small piece of hard cheese chewed on its own after meals can actually help reduce the risk of tooth decay," she added.
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