Dentists To Donate Teeth Whitening Fees To Charity

Mon, 19 May 2008

Cosmetic dentists have begun donating their fees from teeth whitening procedures to charity as part of a scheme by the British Academy of Cosmetic Dentistry (BACD).

The dental organisation is encouraging more than 800 member dental practices to carry out all teeth whitening treatments – one of the most popular cosmetic dentistry procedures – in aid of the ‘Smiling for the World charity’ for one week, starting from today.

All fees received from the next five days will be donated to the ‘Facing the World’ charity, which helps children from developing countries who are born with severe facial disfigurements .

The fundraiser coincides with yesterday’s launch of the 2008 National Smile Month, which is running simultaneously in the UK and the US and is aimed at educating the public about good oral healthcare .

The BACD hopes that the scheme will encourage smiling and also help put a smile on the face of disadvantaged children affected by facial disfigurements.

BACD vice president James Goolnik explained: "The BACD whitening programme is a collaborative effort between practitioners, manufacturers and patients to make a difference in the lives of children from developing countries who suffer from facial deformities."

"As dentists we have the ability to affect the way people feel about themselves, and this project allows us to do it on a much grander scale."

Sarah Driver-Jowitt, executive coordinator at Facing the World, added: "The Smiling for the World project could mean not only putting a smile on the face of one of these children – but possibly the difference between life and death."
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