Almost one in three British parents are neglecting their childrens dental health by letting them skip brushing their teeth, new research has revealed.
A national survey of 1,002 parents of children aged between 4-10, carried out by Philips Sonicare, found that 29 per cent of parents let their children off brushing their teeth when they're in too much of a rush, while 20 per cent (one in five) let their kids off simply to avoid the hassle.
The survey also showed that many parents are not following NHS dental guidelines when it comes to the daily routine, with 18 per cent admitting their child only brushes their teeth once a day, if at all, and not twice as a day as recommended by the NHS .
Philips Sonicare has helped revolutionise dental care technology with its range of rechargeable sonic toothbrushes, which are effective in plaque removal, gum health and stain removal.
Over 17 million Sonicare toothbrushes have been sold worldwide to date, making it one of the best-selling premium rechargeable toothbrushes on the market.
The company recently extended its product line with the launch of the first ever Sonicare toothbrush for kids.




