GSK To Release New Toothpaste With NovaMin Technology

Thu, 10 Mar 2011

GlaxoSmithKline has announced the launch of the world's first daily fluoride toothpaste that combats tooth sensitivity using NovaMin technology.

Sensodyne Repair and Protect, which will be released in UK pharmacies and supermarkets later this month, works by forming a tooth-like layer over exposed dentine to help fix sensitive areas.

It does so using NovaMin, a calcium phosphate-based innovation that reacts with water and was originally designed as a means of stimulating bone regeneration.

According to the manufacturer, this toothpaste can be used twice a day as normal and also offers standard all-round protection, cleaning and freshness benefits.

Dr Teresa Layer, vice-president for GlaxoSmithKline's oral healthcare research and development future teams, said: "Sensodyne Repair and Protect is a technological advance in everyday dental care ."

The announcement comes after the pharmaceutical giant agreed a deal in January that will see the Sensodyne name attached to Nupro products from Dentsply that utilise the NovaMin technology.
add to favouritesnewsletterlink to this pagesend to friendpost comments

Link to this page


Health cover, life insurance and PMIProtect Your Health

Find Critical illness, Life and Private Medical Insurance PMI policies.

Save money on your mortgageSave on Your Mortgage

Would you like to save money on your mortgage? Fill out our quick mortgage enquiry form